As one of the owners and senior executives of Tartan Homes, I have the enriching opportunity to be directly involved in all facets of our business -- from initial land purchase, through the community design process, marketing strategies, home design, construction and completion. I also have the pleasure of meeting our customers at all stages in their relationship with Tartan from casual prospects to a long-time or multiple owners of a Tartan home. And I also get to peak into the workings of other businesses in our sector, as a large part of my work involves communicating with our strategic partners, professionals and sub-trades.
This being the case, a member of our marketing department said to me "you should write a blog". I reminded her that I have no deep insights to offer anyone, and that, if the truth be told, managing a home building company often leaves me in a state of mild bewilderment hardly the vantage point from which to offer pearls of wisdom. But she said "forget the pearls of wisdom". She thinks our customers might like to hear about some of things I observe or ruminate over as the days and weeks flow by. I'm not convinced, but she's correct about most other things.
So, I'm going to give it a try, and this little note forms my very first blog entry.
I'll be back here again soon!
Bruce Nicol
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